Marketing matters because maximum exposure to the market is key to the sale of your home. We offer various forms of marketing in order to saturate the market and attract every interested buyer! Preparation for Marketing Launch
- Arrange professional photography of your property.
- Prepare an exclusive property website.
- Prepare a full-color property flyer/brochure.
Introduction To The Brokerage Community
- Present your home as a "new listing" at the weekly office sales meeting.
- Place your property on the Santa Barbara Multiple Listing Service and the Santa Ynez Valley Multiple Listing Service.
- "Just Listed" email blast to the industry.
- Hold a Broker Open House.
- Inform Realtors who actively sell similar properties, that your property is on the market.
- Network with other Realtors, on a daily basis, by telephone, email or direct mail.
Introduction To The Public
- Direct mail a "Just Listed" postcard to area residents.
- Hold multiple Public Open Houses on the weekends (at your discretion).
- Present your property to past, present and future prospects interested in the type, area or price range of your property.
Sweeping Online Exposure Sotheby's International Realty has an aggressive online strategy. Now that 84% of all buyers are searching the internet first, it is important to highlight your home online. To get your property extensive exposure, and attract multiple competitive buyers, we will make sure your home is seen on all the key sites.
- LaraAndLacey.com: Your home will be featured on our website with a photo gallery and property information.
- YourHome.com: A dedicated property website featuring a photo gallery, property details, community information and map.
- All major real estate companies websites
Print Media Exposure
Sotheby's International Realty runs ads in the publications listed below and your property will be advertised at different times in these various publications: - Casa Real Estate publication
As an additional feature, we may market your property by placing full-color photo display ads in National & International newspapers & publications, when warranted. |
